Rating:
(3 reviews)
Author: Chris Bevolo Helena Bouchez
ISBN : B005GFI42U
New from $14.95
Format: PDF
Posts about Download The Book Free Joe Public Doesn't Care About Your Hospital [Kindle Edition] from with Mediafire Link Download LinkHospital and health system marketers are facing unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet those challenges, marketers must boldly break the bonds of the past and move forward in new and better ways. This book, by well-known healthcare marketing expert, speaker and author Chris Bevolo, serves as a call to arms for marketers to step up and transform healthcare marketing.Direct download links available for Free Joe Public Doesn't Care About Your Hospital
- File Size: 397 KB
- Print Length: 180 pages
- Publisher: RockBench Publishing Corp. (August 7, 2011)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B005GFI42U
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #500,544 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #70
in Kindle Store > Kindle eBooks > Nonfiction > Professional & Technical > Medical eBooks > Administration & Policy > Hospital Administration
- #70
in Kindle Store > Kindle eBooks > Nonfiction > Professional & Technical > Medical eBooks > Administration & Policy > Hospital Administration
Free Joe Public Doesn't Care About Your Hospital
While Chris is on point with the state of hospital marketing today, I think he should have added a couple of more chapters on the future of hospital marketing and how to get there.
For example a recently released national survey of hospital marketers conducted by Acsys Interactive revealed hospital marketers project a dramatic increase in their use of digital media by 2013, and that most feel very uncertain about how to enact the changeover from traditional to digital communications.
Some of the key points that were brought out were:
* Marketers for hospitals anticipate a 400 percent increase in the use of digital media as their core communications channel
* Community-hospital marketers predict a 900 percent increase in the use of digital media and foresee their greatest use of digital media in social media, web video and secure patient portals
* The sad news is currently Healthcare marketers are unprepared to adapt to new business models involving the use of digital communications and over 90% of respondents currently feel unable to provide accurate social media metrics for their organization.
What would have been great was to provide some direction for future steps for the beleaguered healthcare marketers, as they know they need to change and they know that what they are doing now isn't working. What they don't know is how to get there, how to present the business case to foster this change or what tools they need for measuring their results of digital marketing.
Maybe in Chris's next book he can provide some assistance.
Tim Pacileo
President and Digital Media Advisor to Business Leaders and Healthcare Marketers
TPacileo@theboardroomadvisors.com
By Tim Pacileo
For technical reasons I ended up buying this book twice, so I was a little more disappointed than I might have been by the lack of usable marketing advice. The book was a good intro into the world of hospital marketing, but I expected more substantive recommendations than it contained.
By G. M. Smalter
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