Rating:
(18 reviews)
Author: Visit Amazon's Greg Geracie Page
ISBN : 0984518509
New from $47.90
Format: PDF
Free download Free The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK Guide from mediafire, rapishare, and mirror link
About the Author
Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. Greg is the author of the global best seller
Take Charge Product Management and led the development of the
ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois.
Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT’s executive programs in product development and complex project management. He has co-authored a leading textbook,
Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the world.
Download latest books on mediafire and other links compilation Free The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK Guide
- Paperback: 346 pages
- Publisher: Product Management Educational Institute; 1 edition (August 15, 2013)
- Language: English
- ISBN-10: 0984518509
- ISBN-13: 978-0984518500
- Product Dimensions: 0.7 x 8.4 x 10.9 inches
- Shipping Weight: 2.1 pounds (View shipping rates and policies)
Free The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK Guide
The ProdBOK represents a historic milestone for the profession of product management forwarding professionals engaged in managing products from inception to sunsetting, across industries, stage of growth and size of organizations. As stated in the first chapter, "It was developed to give product managers information that would motivate them to look deeper into the subject and research the far greater body of knowledge that exists within the product management domain. It is a living reference that is constantly evolving."
This volume of 346 pages represents a compilation of the most prolific writers, bloggers, thought leaders, trainers and authors currently forwarding the understanding of product management today, with input from other disciplines that intersect the product management function. This is not an academic textbook of theory, although it will no doubt be used to teach Fundamentals of Product Management 101, but the result of a collaboration of practitioners currently working in the field, striving to provide a common lexicon to forward newcomers and future product leaders.
The ProdBOK is a must own, must read, must reference for all those seeking to be product professionals, as well as hiring managers, HR departments, and companies striving to establish effective product management as a business function, hiring and onboarding new product managers, and providing a career path for product people. In Silicon Valley, many (if not most) of the best known CEOs held the title of product manager at one time in their career.
The ProdBOK was a multiyear activity spanning some 60 contributors. As one of those individuals, I'll provide a view of some of the goals and challenges of the book. First a brief synopsis.
Section 1 is broad primer of the background, history, roles and marketing concepts relevant to the job. For those new to the role, or those who have roles adjacent to product management, there may be some fundamentals here worth understanding. For experienced practitioners, this may be worth leafing through as refresher.
Section 2 is really the meat of the book, and walks through a seven-phase lifecycle framework from inception to retirement for a product. It attempts to capture major activities that MAY be part of the needed process for creating new products and services or advancing existing ones. It is not intended to define the only way it can be done. It also tries to identify who the major collaborators may be with product management and also the trade-offs that may exist in any specific organization. For those with more experience, there may be some guidance in getting past some issues that may be hampering you.
Section 3 is complementary to Section 2 to provide some specific examples of tools and checklists for each of the lifecycle phases.
The major goal of the book was an attempt to bring together a cohesive view of product management and to provide a useful reference for all of the activities required in delivering products to the marketplace. In that regard, it's probably more of a Product Management 101/201 reference book than an attempt to address more advanced topics like strategy, politics, conflict and other issues that can sidetrack the role.
The challenges associated with creating this book were many.
-
Download Link 2