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ISBN : 1449622216
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Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment. Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time. Examples include: The Product Life Cycle Booz, Allen & Hamilton s New Product Process George Day s R-W-W Screen Theodore Levitt s Total Product Concept The Boston Consulting Group s Growth/Share Matrix Igor Ansoff s Product-Market Expansion Grid Calder & Reagan s Brand Design Model Martin Lindstrom s 5-D Brand Sensogram Kim & Mauborgne s Blue Ocean Strategy Philip Kotler s Segment-by-Segment Invasion Plan Bernd Schmitt s CEM Framework Michael Porter s Five Forces Model Leonard Berry s Success Sustainability Model Blake & Mouton s Sales Grid Kaplan & Norton s Balanced Scorecard
Download latest books on mediafire and other links compilation Free Health Care Marketing: Tools and Techniques, Third Edition
- Paperback: 311 pages
- Publisher: Jones & Bartlett Learning; 3 edition (December 2, 2010)
- Language: English
- ISBN-10: 1449622216
- ISBN-13: 978-1449622213
- Product Dimensions: 8.9 x 5.9 x 0.8 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
Free Health Care Marketing: Tools and Techniques, Third Edition
This book might be one of the most understated books of its kind in the Marketplace. I teach at Carnegie Mellon University's, Heinz College and initially selected this book to be a brief part of my Masters Course. Over the past four years, I have spent more and more time on this book as at least 2-4 students a year tell me that they believed they got a job offer because of this book.
For any student looking to know how to use the tools of marketing and strategy, this is the book for you. For any student desiring to work for a large consulting firm, this is your book. It is concise and to the point.
I apologize to the author for initially underestimating the impact of his work, as Voltaire stated "Common sense is not so common".
Thank you John
By J. Jordan
The book is written in an easy to understand format. I recommend this book to anyone who is studying healthcare marketing.
By LeAnn's Amazon