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Author: Chad Mureta
ISBN : B007AKBI3G
New from $13.99
Format: PDF, EPUB
Download electronic versions of selected books Free App Empire: Make Money, Have a Life, and Let Technology Work for You from with Mediafire Link Download Link
A guide to building wealth by designing, creating, and marketing a successful app across any platformChad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.
This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.
- Discover marketing strategies that few developers know and/or use
- Learn the success formula for getting thousands of downloads a day for one App
- Learn the secret to why some Apps get visibility while others don't
- Get insights to help you understand the App store market
App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!Books with free ebook downloads available Free App Empire: Make Money, Have a Life, and Let Technology Work for You [Kindle Edition]
- File Size: 2708 KB
- Print Length: 225 pages
- Page Numbers Source ISBN: 111810787X
- Publisher: Wiley; 1 edition (February 24, 2012)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B007AKBI3G
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #92,902 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #6
in Books > Computers & Technology > Programming > APIs & Operating Environments > Palm OS - #25
in Kindle Store > Kindle eBooks > Business & Investing > Industries & Professions > High-Tech - #64
in Kindle Store > Kindle eBooks > Computers & Technology > Programming > Software Design > Software Development
- #6
in Books > Computers & Technology > Programming > APIs & Operating Environments > Palm OS - #25
in Kindle Store > Kindle eBooks > Business & Investing > Industries & Professions > High-Tech - #64
in Kindle Store > Kindle eBooks > Computers & Technology > Programming > Software Design > Software Development
Free App Empire: Make Money, Have a Life, and Let Technology Work for You
This book isn't exactly bad per se; in fact, it's not even a book so much as a cog in a coordinated marketing machine. Google for "app empire" or "app empire review" and you'll see what I mean. Videos, dedicated review sites, sites shilling the App Empire system, yadda yadda yadda. Mureta certainly knows how to carpet-bomb the Internet. And I must say, I have my doubts about the overwhelmingly enthusiastic reviews here on Amazon.
Perhaps I can save you some time and money. Here's the book in a nutshell: Whip up a product line of derivative, schlocky apps that cross-promote each other through in-app advertising. You don't need much design or programming skill - in fact, the actual product development would just be a distraction; get someone to do it for you. Experiment broadly with app store keywords, descriptions, icons, pricing, etc. to see what generates the most cash from each app. And most of all, think positive! You can do it!
I actually think this sounds like a pretty good plan for making money. Far better, at least, than most developers' implicit plan to release one perfect app that changes the world. On the other hand, it's kind of a sleazy form of success. But I doubt you'll spend much time being racked with guilt once the money starts rolling in.
My more general complaint is that the book is remarkably lacking in specifics. Sure, it's good advice to be data-based and to try many different approaches to see what works. On the other hand, it's peculiar that Mureta doesn't seem to have drawn many communicable conclusions from his own history of experimentation.
By Garth Snyder
Social media is officially passe, now mobile apps are the new new.
Think of Chad Mureta as the Horace Greeley of the mobile boom: Go Apps, Young Man
Chad Mureta's primary product isn't an app; it's Chad Mureta. In App Empire he comes across not as an appreneur but as a shameless self promoter - shallow, conceited and smug.
PROS:
- Mureta gives one bit of good advice: have a game plan
CONS:
- p.12 Sitting in that beach hut in Fiji running your app empire from your iPhone? Hope that beach has good wifi. It's amazing how this "work from home/work in your spare time" fantasy gets constantly repackaged.
- Mureta's assertion that no specialist skills are necessary. (see the work from home/make money in your spare time above) I think we've seen this pitch before.
- The advice to get a programmer to create an icon for your app. No, don't get a programmer to do that - get an designer. Mureta apparently doesn't know the difference between a developer and an interaction designer.
- The author has made 46 apps, but in the book he doesn't mention a single one by name.
- p.xvi The author confesses that he doesn't know how to upload or update apps. Wonderful. This guy is claiming to be the Julia Child of apps, and he's just told us he doesn't know how to cook.
- There are absolutely no nuggets of advice about iOS or Android development. You'd think that in the course of managing the development of 46 apps he'd have something specific and/or technical to say about the process of getting apps from idea to marketplace.
No doubt there's lots of people who are eager to create the next Angry Birds and hungry to find the book that explains how to get rich and famous in this new technology. This isn't that book.
By Rob Fitzgibbon
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