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Author: Chris Goward
ISBN : B00ATLLHRA
New from $16.49
Format: PDF
Download for free books Free You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing from with Mediafire Link Download Link
Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.
- Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates
- Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
- Helps you learn what to adjust, how to do it, and how to analyze the results
- Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
- Author has used these techniques to assist Fortune 500 clients
You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Download latest books on mediafire and other links compilation Free You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing [Kindle Edition]
- File Size: 15595 KB
- Print Length: 379 pages
- Page Numbers Source ISBN: 1118301307
- Publisher: Sybex; 1 edition (December 21, 2012)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00ATLLHRA
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #127,620 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #35
in Kindle Store > Kindle eBooks > Business & Investing > Industries & Professions > Retailing
- #35
in Kindle Store > Kindle eBooks > Business & Investing > Industries & Professions > Retailing
Free You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Read this book, and you will profit. Chris Goward gets it. I know. I've stalked him for years. His LIFT framework was the missing piece of my CRO puzzle leading to millions of dollars in additional sales for our small family business over the past few years.
If you're a competitor of mine, I'm just kidding. CRO is just a fad. Your shopping cart is just fine. Don't change a thing.
By Rob Snell
Understanding marketing testing, website optimization, search traffic improvement, usability testing and all the rest are simply part of being a marketer these days. But this book is also about marketing; branding, messaging, persuasion, etc. And once you have those under your belt, you are well on your way to strategic marketing optimization.
By James B. Sterne
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