Rating:
Author: Richard Torrenzano
ISBN : B0050IET22
New from $7.59
Format: PDF, EPUB
You can download Free Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks [Kindle Edition] for everyone book with Mediafire Link Download Link
Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.
From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.
Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today’s news.
Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Direct download links available for Free Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks [Kindle Edition]
- File Size: 561 KB
- Print Length: 302 pages
- Page Numbers Source ISBN: 0312617917
- Publisher: St. Martin's Press (October 25, 2011)
- Sold by: Macmillan
- Language: English
- ASIN: B0050IET22
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #381,025 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Free Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
I found this book entitled Digital Assassination similar in content to the Offensive Internet: Speech, Privacy, and Reputation, but a lot easier to understand. The Offensive Internet was written more like a legal brief. Digital Assassination is written like a survival guide to the dangers you and a company's reputation face on the internet. Hackers and nasty individuals can access your personal information and turn it against you. The book points out that these nefarious hackers can even take on your own identity and put words in your mouth. It also warns of putting embarrassing digital information about youself online that could one day be an unflattering clip on YouTube. As the book mentions this could even affect future employment prospects.
At times the book can seen a little over dramatized like those Y2K book scares used over a decade ago. However, the authors give concrete examples of damage done to individuals and companies in cyberspace. The internet has become a battle ground with individuals with an agenda.
One case I remember mentioned in the book concerns General Motors and its Daewoo division in South Korea. Chinese hackers broke in to GM's computer network and stole plans for a car called the Spark. Later, GM executives were shocked when China's Chery car company released a car virtually identical to the Spark. This kind of industrial espionage is unfortunately becoming more common place.
The book also mentions slander as becoming a big problem on the internet. In this digital age many have access to technology that can defame any person or company. It seems big brother is watching and it maybe somebody with a digital camera that can post an unflattering image of you.
In the 1800s, workers who became known as Luddites protested against machinery that cut the need for their own physical labor, and the name has since become synonymous with opposition to technological progress of any kind.
Today's Luddite would likely protest what the Internet has brought. In fact, the first 200 pages of Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks has enough real-life horror stories to convince a significant number of people that the Internet's technological prowess comes at too high a cost.
Numerous stories in the book describe how the Internet is being used to destroy brands, reputations, and people's well-be?ing. These incidents range from inappropriate use of Facebook and blog postings to bogus Wiki?pedia entries to blatant Internet-based character assassination, and much more. The book familiarizes readers with terms such as "silent slashes," "evil clones," and "jihad by proxy" as the authors describe the "seven swords of digital assassination" that damage entities' reputations.
But the book does more than scaremongering. In chapter 11, the authors write about the "seven shields of digital assassination," or the main ways organizations can protect themselves. The authors go into great detail on how an organization should respond to online attempts at character assassination. Other valuable topics include optimizing reputation and a strategy for digital defense. The authors list many Web sites that can be used to help discover what is being said about an organization or professional on blogs, message boards, and other locations. The authors also provide an effective overview on how entities can use social media to assist in image management.
-
Download Link 2