Rating:
(9 reviews)
Author: Kevin Pho M.D.
ISBN : 0988304058
New from $52.48
Format: PDF, EPUB
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Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice. Given these stakes, you can't afford to leave your online reputation to chance.
Kick off your social media efforts today with
Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive resource not available anywhere else. In addition to unique insights from practicing physician and social media pioneer Kevin Pho, MD, this book offers doctors a step-by-step guide on how to use social media to manage an online reputation. It also provides insider tips on how to respond to online ratings and a guide to work with all of the major physician review sites. Do not let others define you on the web. Take control of your online reputation now!
What the book features:
- Foreword by Robert Wachter, MD, Professor of Medicine at the University of California, San Francisco
- Why an online reputation is important for doctors
- How patients use social media to find physicians and medical practices
- A step-by-step guide for how practices can brand themselves on major social media platforms (LinkedIn, Facebook, YouTube, Twitter, Google+, blogs) and drive Google traffic through content
- Profiles of the major physician rating sites, including Vitals, Yelp, Healthgrades, RateMDs.com, Angie's List, ZocDoc and Google+ Local
- Tips to protect and manage an online reputation
- How to respond to online reviews
- Online professionalism guidelines and best practices
Unlike guides written by professional marketing gurus, this book offers dozens of stories and case studies from the perspective of practicing physicians and engaged patients. Online reputation management advice is often scattered on the web, requiring time and effort to find. This book consolidates this information in a single, handy resource.
Doctors and office managers know they need to get involved with social media but do not know how or where to start. This book allows them to immediately tap into authoritative insight in a calming way, not in an alarmist manner. Instructions on how physicians can proactively create content and harness the power of social media to define an online reputation and provide better care for patients. The practical format allows the reader to pick and choose from the sections most important to their practice.
Books with free ebook downloads available Free Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices [Paperback]
- Paperback: 250 pages
- Publisher: Greenbranch Publishing; 1st edition (February 22, 2013)
- Language: English
- ISBN-10: 0988304058
- ISBN-13: 978-0988304055
- Product Dimensions: 0.8 x 6.8 x 9.8 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
Free Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
by James Salwitz, MD Sunrise Rounds [...]
Query; How can you tell the difference between passing fad and new reality? Between gossip and critical information? Answer; someone writes a textbook. For physicians who think that social media is only about sharing vacation pictures and checking out the weather, a new reality has arrived. An authoritative book on the evolving and indispensable role of the Internet in the daily practice of medicine has been published, is empowering reading for physicians and has a lot to say to us all.
Establishing, Managing and Protecting Your Online Reputation; A Social Media Guide for Physicians and Medical Practices (long title, but I did say it was authoritative) puts in one place the theoretical and practical tools for physicians and anyone, medical or not, who want to understand, get involved or expand their Internet presence. Written by Kevin Pho, MD a New Hampshire internist and an international expert on medical social media, and Susan Gay a widely read publisher, this book can take launch an online novice into cyberspace or help take a doctor already involved with social media, to the next level.
It will not surprise anyone that the authors come from an Internet background. Establishing is an accessible blend of modalities, like the social media environment about which it speaks. There are dozens of secondary contributors who through the pages tell stories, present blog-like essays and fill each chapter with a collage of information to support and demonstrate the author’s ideas. If you do not get one point of an essay, there will be a table, if the table does not do it, there is a testimonial. Pho and Gay infuse the gestalt of the e-world into this well written book.
We all have the ability to connect with our friends, family, and business associates - practically whomever we wish, in new ways that few even considered twenty years ago. Social media connects us in real time and allows us to share amazing volumes of information freely online.
Establishing, Managing and Protecting Your Online Reputation by Kevin Pho, MD and Susan Gay is a book that establishes how physicians too are blessed with the ability to connect with their peers internationally, partake in online conferences and chats and, most importantly, communicate and interact with their patients in new ways. Once physicians embrace these technologies, social media can enhance their practices and open doors to new opportunities not otherwise realized.
Today, there are an increasing number of websites and platforms where physicians' reputations are being built, whether they are aware of it or not. Although physicians spend an inordinate amount of time studying complicated medical text books and journals, this book is a fast, easy read. It presents itself as a 290 page, enjoyable guide filled with researched facts, true stories and online best practices proven to work. Physicians can no longer view social media as simply a way to connect with family and friends. This book can set doctors and their staffs on the right course for managing online reputations and also growing their medical practice business!
If you're a physician (or any other type of professional), Google your own name and see what comes up. Do you show up at all? Is the content flattering and complimentary or can you spot embarrassing facts and false information? Today's patients go to Google first to learn about their doctors' reputations. And guess what?
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